A commercial cleaning website has one job that a domestic site does not: it has to convince a facilities manager, office manager or business owner that you can be trusted with keys, alarm codes and a contract worth thousands of pounds a year. That is a very different conversation to persuading a householder to book a four hour clean on a Tuesday.
Most cleaning companies that move into contract work simply add an “Office Cleaning” page to their existing domestic site and hope for the best. It rarely works. The buyer lands on a page full of friendly photos of kitchens and sofas, sees nothing about insurance, staff vetting or cover arrangements, and quietly goes back to Google.
This guide walks through what a commercial cleaning website actually needs, section by section, so that the person reading it can tick off their internal checklist and pick up the phone. None of it is complicated. It is mostly about answering the questions a professional buyer is already asking in their head.
Why a commercial cleaning website is a different beast
A householder buys on trust, price and convenience. A business buyer buys on risk. Their worry is not whether your work is lovely, it is whether hiring you could cause them a problem: a missed clean before an audit, an uninsured accident, a cleaner who should not have been on site.
That changes everything about how the site reads. A domestic page can be warm and chatty. A commercial cleaning website needs to be calm, specific and businesslike, with proof points instead of adjectives.
It also changes the buying journey. Domestic customers often book from the website within a day. A commercial enquiry usually leads to a site visit, a written quote and sometimes a procurement process. Your site is there to get you invited to that first visit, not to close the deal on its own.
Know exactly who is reading it
Picture the three people most likely to land on your pages. The office manager at a 20 person firm who has been told to “sort the cleaners out”. The facilities manager at a multi site company who compares three suppliers as a matter of policy. The practice manager at a dental surgery or nursery who has strict hygiene obligations.
All three are busy, and all three are being judged on their choice. They want to be able to show a colleague your website and feel confident, not embarrassed. Everything on a commercial cleaning website should be written with that moment in mind.
If you also serve households, consider keeping the two sides clearly separated with their own sections, so neither audience has to wade through content meant for the other.
Lead with the sectors you serve
The fastest way to build confidence is to show you already clean places like theirs. A business buyer scanning your homepage is looking for recognition.
- Offices and co-working spaces
- Schools, nurseries and training centres
- Medical, dental and veterinary practices
- Retail units and showrooms
- Warehouses, factories and industrial units
- Gyms, salons and leisure sites
- Pubs, restaurants and hospitality venues
- Communal areas for landlords and managing agents
Give each important sector its own page rather than a single bullet list. Sector pages let you talk about the specific standards involved, and they give your commercial cleaning website far more chance of showing up for searches such as “office cleaning Leeds” or “school cleaning contractors near me”.
Be clear about contract types and frequency
Buyers want to know how you work before they enquire. Spell out the practicalities plainly:
- Daily, weekly or fortnightly scheduled cleaning
- Out of hours and early morning options
- Short term and one off contracts, for example builders cleans or site clearances
- Minimum contract length and notice period
- Whether consumables such as hand towels and bin liners are included
- How additional work such as carpet cleaning or window cleaning is handled
Being upfront about minimum terms does not scare off good buyers. It filters out the ones who were never going to fit, which saves you quoting time. A commercial cleaning website that sets expectations early produces fewer but far better enquiries.
Staff vetting, training and continuity
This is the section most cleaning companies leave out, and it is often the deciding factor. The buyer is letting strangers into their premises, frequently when nobody is there.
Explain your process in a few short paragraphs: how you recruit, what references you take, whether staff are DBS checked, what induction and training they receive, and whether they wear branded uniform and carry ID. Our guide to DBS checks for cleaners covers what is and is not possible for a cleaning business, and it is worth getting the wording right rather than overclaiming.
Continuity matters too. Say whether the same cleaner or team attends each visit, and who supervises them. If you have a system for building a reliable team, our article on how to hire cleaning staff you can trust is a useful companion piece.
Cover arrangements when someone is off sick
Ask any facilities manager what goes wrong with cleaning contracts and the answer is usually the same: the cleaner did not turn up and nobody told them. Your commercial cleaning website should address this head on, because almost no competitor does.
Explain how absence is covered, how quickly a replacement is arranged, and who the client contacts if there is an issue. A single short section titled “What happens if your cleaner is off” can do more to win work than an entire gallery of sparkling worktops.
Add your response times for reported problems too. Something simple such as “any issue reported by 10am is put right the same working day” is concrete and memorable.
Insurance, compliance and health and safety
Professional buyers expect documentation. Make it easy to find rather than making them ask.
- Public liability cover and the level held
- Employers liability cover if you have staff
- Risk assessments and method statements available on request
- COSHH information for the products you use
- Safety data sheets, PPE and colour coded equipment systems
- Waste handling arrangements where relevant
You do not need to publish every certificate, but saying clearly that these documents exist and can be supplied puts you ahead of most local rivals. The HSE guidance on COSHH is a sensible reference point for the chemical side of things. If you are unsure what cover you need in the first place, read our overview of cleaning business insurance before you write this section.
Case studies, references and proof
Testimonials on a commercial cleaning website should sound like they came from a business, not a neighbour. “Lovely lady, very thorough” means nothing to a procurement team.
Aim for short case studies with structure: the client type and size, what they needed, what you put in place, and the outcome. Three or four of these, each a couple of hundred words, are worth more than twenty one line quotes.
If a client will not be named, anonymise it. “A 45 desk accountancy practice in Nottingham” is still credible. Add the number of sites you cover, how long your longest contract has run and how many staff you employ. Those details tell a buyer you are a real operation.
Pricing: how much to say
Commercial work is usually priced after a site visit, so published fixed prices rarely work. That does not mean saying nothing.
Give a guide: how you price (by hours required, site size and frequency), what is included as standard, what is charged separately, and how often prices are reviewed. If you have a realistic starting point such as a minimum visit length, say so.
Transparency about the process reassures a buyer who is worried about hidden extras. For a deeper look at the numbers behind contract work, our guide to office cleaning marketing covers how to position your quote against cheaper competitors.
A clear route to a site visit
The call to action on a commercial cleaning website should not be “Book now”. It should be “Request a free site visit and written quote”.
Make the enquiry form suit a business: name, company, site address, type of premises, approximate size, current cleaning arrangement, required frequency and preferred times. That gives you enough to prepare properly before you attend.
Include a phone number that is answered during working hours, a professional email address and your company details. If you want more enquiries to turn into contracts, our guide to turning cleaning leads into booked jobs explains what to do in the hours after that form arrives.
The core pages to include
A solid structure for a commercial cleaning website looks something like this:
- Home: who you are, who you clean for, main reassurances, clear call to action
- Services: scheduled contract cleaning plus specialist add-ons
- Sector pages: one for each type of premises you target
- Area pages: one for each town or city you genuinely cover
- About and our team: real faces, real history, real credentials
- Why choose us: vetting, cover, insurance, supervision, response times
- Case studies and testimonials
- Request a quote or site visit
- Contact, with company number and registered details
That is far more pages than a typical domestic site, which is exactly why a commercial cleaning website needs planning rather than being bolted onto an existing one.
Getting found by the right buyers
None of this matters if nobody sees it. Commercial searches tend to be short and local: “office cleaning company Bristol”, “contract cleaners Cardiff”, “school cleaning contractor Kent”.
Your commercial cleaning website should have a page targeting each realistic combination of service and area, written properly rather than copied and pasted with the town name swapped. Pair that with a well maintained Google Business Profile and consistent contact details across the web.
If you want to go after larger public sector work as well, our guide to finding and winning cleaning tenders explains how that process differs again, and why buyers will check your site before shortlisting you.
Design and credibility signals
Business buyers notice details that householders forgive. A site that loads slowly, looks broken on a phone or has a 2019 copyright date in the footer suggests a company that is not on top of things.
The basics that matter: fast loading, secure hosting with a padlock, readable text, your phone number visible at the top of every page, and photos of your actual work rather than obvious stock images of American offices.
Keep the tone professional. A commercial cleaning website does not need clever wording. It needs clarity, proof and an obvious next step.
Built for you, not by you
You could assemble all of this yourself in a website builder over a few evenings. Plenty of cleaning company owners start that way, and the tools are genuinely easier than they used to be. The problem is maintenance: sector pages to add, case studies to update, hosting, backups, security and the inevitable tweaks after a client asks a question your site did not answer.
That is the part we take off your hands. We design, build, host and maintain your commercial cleaning website for you. You tell us what you want changed and we do it, usually the same working day. You never log in, never wrestle with a page builder and never worry about updates.
Our managed packages start from £24.99 +VAT/mo for Starter, with Essential at £39.99, Professional at £54.99 and Premium at £89.99 (+VAT/mo) for larger multi page and multi location sites. You can see what each one includes on our packages page, or look at how we approach commercial cleaning website design specifically.
Frequently asked questions
How many pages does a commercial cleaning website need?
Most commercial cleaning companies do well with 10 to 20 pages: a home page, services, several sector pages, area pages for the towns you cover, about, case studies and contact. Fewer pages means fewer ways for buyers to find you in search. The right number depends on how many sectors and areas you genuinely serve.
Should I keep domestic and commercial cleaning on the same website?
You can, provided the two sides are clearly separated with their own navigation and pages. If commercial work is your main focus, a dedicated commercial cleaning website usually performs better because every page speaks to a business buyer. Mixing the two without structure tends to weaken both.
Do I need to publish my insurance certificates online?
No. It is enough to state what cover you hold and confirm that certificates, risk assessments and method statements are available on request. Most buyers will ask for the paperwork at quotation stage rather than download it from your site.
If you are moving into contract work and want a site that speaks the language facilities managers use, we can build it for you from scratch or rework what you already have. Get in touch and tell us which sectors and areas you want to win, and we will handle the rest while you get on with the cleaning.
