A good window cleaning website does one job: it turns someone who is searching on their phone into a customer on your round. Not awards, not clever animations, just clear information that makes a stranger comfortable enough to message you.
Most window cleaners in the UK still rely on leaflets, a van sign and whatever Facebook decides to show people that week. Those things work, but they all have the same weakness: when someone hears your name and looks you up, there needs to be something solid waiting for them.
This guide walks through what actually belongs on a site for a window cleaning round, how to write it, and how to get it working alongside Google so you get enquiries from streets you already drive past.
Why Your Window Cleaning Website Matters More Than You Think
Window cleaning is a trust purchase. You are asking someone to let a stranger work around their home, often when they are out, and in many cases to set up a repeating payment. People want reassurance before they commit.
A window cleaning website gives them that reassurance in about thirty seconds. Your face, your van, your coverage area, your prices or at least a price range, and a simple way to get in touch. That is the whole job.
It also works when you are not. You are up a ladder or on a pole at nine in the morning. Your site is answering questions, showing photos and collecting enquiries while your phone sits in the van.
What Customers Want From a Window Cleaner Online
Before the design, think about the four questions running through a customer’s head. Every decent site answers all four above the point where people give up scrolling.
- Do you actually cover my street or village?
- Roughly what will it cost for a house like mine?
- How often do you come, and how do I pay?
- Are you reliable, insured and a real person?
If your site answers those quickly, you will get enquiries. If it makes people hunt, they go back to Google and click the next result. It is worth reading up on what customers expect when they hire a tradesperson because the same expectations apply to a regular window cleaning round.
The Pages Every Window Cleaning Website Needs
You do not need twenty pages. A focused window cleaning website usually needs six to ten, each with a clear purpose:
- Home – who you are, what you do, where you work, how to book.
- Domestic window cleaning – your core service explained plainly.
- Commercial window cleaning – shops, offices, pubs, care homes.
- Extras – conservatory roofs, gutters, fascias and soffits, solar panels.
- Prices – guide pricing or how you quote.
- Areas we cover – plus individual town or village pages.
- About – your story, your photo, your insurance.
- Reviews – real feedback from customers.
- Contact – phone, form, WhatsApp, hours.
That structure gives Google something to work with and gives visitors an obvious path. If you want more detail on this, our guide to the pages a cleaning website needs to win work breaks it down further.
Writing a Home Page That Gets the Phone Ringing
The top of the home page should say what you do and where, in one line. Something like “Reliable window cleaning in Taunton and surrounding villages, from £12 a clean.” No clever slogans, no “welcome to our website”.
Under that, put a phone number and a button that says Get a Price. Then three or four short blocks: what is included, how often you visit, how payment works, and why people choose you.
Finish the home page with two or three real reviews and a photo of you or your van. People scroll to the bottom looking for proof, so give it to them.
Service Pages: Domestic, Commercial and the Add Ons
Separate pages for separate services is one of the biggest wins in window cleaning website design. Somebody searching for conservatory roof cleaning should land on a page about conservatory roof cleaning, not a general home page.
Each service page needs the same bones: what the service is, what is included, who it suits, rough pricing, a few photos and a call to action. Two hundred to four hundred words is plenty.
Add ons are where a lot of window cleaners leave money on the table. Gutter clearing, fascia and soffit cleaning and solar panel cleaning are high value jobs that existing customers will happily book if they know you offer them. A page each makes that possible.
Area Pages: Getting Found in the Villages You Cover
Rounds are geographic, so your website should be too. If you cover six towns or villages, a short page for each gives Google a reason to show you when someone in that area searches.
Keep area pages genuine. Mention the streets or estates you already work, the type of housing, whether you use a water fed pole for high windows, and when you are usually in that area. Avoid copying the same paragraph and swapping the place name, because it reads badly and helps nobody.
Area pages on a window cleaning website work best alongside a properly filled out Google Business Profile. Our guide to local SEO for cleaning businesses explains how the two support each other.
Should You Put Prices on Your Window Cleaning Website?
Yes, at least a guide. Price is the number one reason people bounce off a window cleaning website, because when they cannot find a figure they assume it will be expensive and keep looking.
You do not need a rigid price list. A simple table works well: terraced from £X, semi detached from £X, detached from £X, with a line saying final price depends on size, access and frequency.
Publishing prices also filters your enquiries. The people who contact you already accept your rates, which means less time quoting jobs that were never going to happen. If you are unsure where to pitch, our guide on how to price your cleaning services covers the maths.
Photos That Sell the Work
Window cleaning is visual and satisfying, so use that. Before and after shots of grimy frames, a sparkling shopfront, a conservatory roof transformed, a clean van parked on a driveway.
Take photos on your phone in daylight, hold it level and steady, and shoot the after picture from the exact same spot as the before. Ten good real photos beat fifty stock images of a smiling model with a spray bottle.
One photo of you, face visible, in your work gear, does more for trust than any paragraph you could write. Customers want to know who is turning up.
Reviews and Trust Signals
Put reviews everywhere, not just on a reviews page. Two or three on the home page, one or two on each service page, and a longer set on the dedicated page.
Alongside reviews, show the practical trust signals: public liability insurance, years trading, whether you are ladder trained or use a water fed pole system, how you handle keys or gated access, and your cancellation policy.
Ask for reviews the day after a first clean, when the difference is most obvious. Our post on getting more cleaning business reviews has wording you can copy for texts and emails.
Making It Easy to Get in Touch
Enquiries die when contact is awkward. Your number should be tappable on mobile, your form should be short, and there should be a way to contact you on every single page.
Four fields is usually enough: name, postcode, phone and a message box. Asking for house type and frequency can help you quote, but every extra field loses a few people.
Add WhatsApp if you use it. A lot of customers would rather send a photo of their conservatory than fill in a form, and a window cleaning website that offers both catches more of them. Once the enquiry lands, reply fast: our guide on turning cleaning leads into booked jobs covers what to say.
Speed, Mobile and the Boring Bits That Matter
Most people will view your site on a phone, standing in their kitchen looking at dirty windows. If it loads slowly or the text is tiny, they are gone.
The unglamorous parts of a window cleaning website are the ones that decide whether it works: fast hosting, a secure certificate, mobile friendly layout, clear font sizes and buttons big enough for a thumb.
These are also the parts that quietly break over time. Plugins go out of date, certificates expire, forms stop delivering email. Somebody needs to be watching that, and it should not be you at eleven at night.
Connecting Your Window Cleaning Website to Google
Your site and your Google Business Profile are a pair. The profile gets you into the map results, the website gives Google the detail and gives customers the depth.
Make sure your business name, address area and phone number match exactly in both places. Link the profile to your site, add your service list, and post the occasional photo of recent work.
If you want a step by step, see our simple guide to Google Business Profile for cleaners. It is free, it is the single biggest local ranking factor for a round based business, and it feeds straight into the enquiries your site receives.
DIY or a Managed Window Cleaning Website
You can build something yourself with a drag and drop builder. Plenty of window cleaners have. The honest picture: it is cheap in money and expensive in time, and the result often stalls at half finished because the round comes first.
The other issue is upkeep. A DIY window cleaning website needs you to write the pages, resize the images, chase the hosting, renew the domain and fix things when they break. That is admin you did not sign up for.
A managed service flips it. You tell us what you want, we build it, host it, update it, back it up and keep it secure. Want a new price, a new area page or a batch of photos added? Send them over and we do it. You never log in to anything. Our comparison of DIY builders and done for you websites goes into more detail if you are weighing it up.
What a Window Cleaning Website Should Cost
Agency quotes of £1,500 upfront are common and usually overkill for a round. At the other end, free builders cost nothing but your evenings, and you still pay for hosting and a domain.
Pay monthly sits in the middle. Our packages run from £24.99 +VAT/mo for Starter, £39.99 +VAT/mo for Essential, £54.99 +VAT/mo for Professional and £89.99 +VAT/mo for Premium, with design, hosting, updates and ongoing changes included.
Judge the cost against one customer. If a window cleaning website brings you two or three regular houses a month that stay for years, it has paid for itself many times over. You can see what is included on our packages page or read about our window cleaning website design service.
A Simple Plan to Get Started
Do not try to do everything at once. A sensible order looks like this:
- Week one: claim and complete your Google Business Profile.
- Week two: gather twenty photos, including before and afters, and a photo of you.
- Week three: write down your prices, your areas and your five most common customer questions.
- Week four: get the site built, launch it, and add the link to your van, invoices and Facebook page.
After launch, the work is small and steady: ask for reviews, add a new area page when your round expands, and refresh photos a couple of times a year. If you want more ideas for filling the diary, our guide on how to get window cleaning customers pairs well with this one.
Frequently asked questions
Do I really need a window cleaning website if I get work from Facebook?
Facebook is good for reach but you do not control it, and posts disappear. A window cleaning website is the one place customers can always find your prices, areas and contact details, and it is what shows up when people search Google.
How long does it take to build?
With a managed service, usually one to two weeks once you have sent over your details, photos and prices. The main delay is normally gathering the photos, so start taking them now.
Will it rank on Google straight away?
No, and nobody can promise rankings. New sites usually take a few months to settle. What speeds it up is a complete Google Business Profile, genuine reviews, clear area pages and consistent details across the web.
If you would rather spend your time on the round than on web admin, we build and manage sites for window cleaners across the UK from £24.99 +VAT/mo. Tell us your areas, services and prices and we will handle the rest. Get in touch and we will talk through what would suit your round.
